MADISON, Wis. – The University of Wisconsin-Madison is condoning a student’s racist clothing line by allowing him to model his wares on campus – directly in front of the administration building.

Sophomore education major Eneale Pickett is selling hooded sweatshirts online in UW red and white, as well as other colors, that feature race-baiting phrases like “All White People Are Racist” and “If I encounter another cop with a God complex I’m going to show the world that they’re human” through his clothing company Insert Apparel, the Badger Herald reports.

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The elementary education major from Chicago told the student news site he launched the company after a scholarship student was spat on in March, an incident that inspired his first message: “Affirmative Action Didn’t Grant You Action To This Space.”

He said the goal is to provoke uncomfortable conversations about race, gender and sexuality, and to highlight affirmative action and white privilege in education.

“This university don’t deserve the students of color because they don’t know how to help them when they are going through traumatic experiences,” Pickett said. “The only way students of color are appreciated here is when they have to show there is diversity.”

The College Fix points out that Chancellor Rebecca Blank and Dean of Students Lori Berquam, as well as Vice Provost for Diversity and Climate Patrick Simms, are all vocal supporters of the Black Lives Matter movement, and all three refused to condemn the sweatshirts for promoting racism and anti-police violence.

The site also noted the school administration’s relentless focus on “white privilege” through guest speakers, mandatory diversity training, and sponsorship of events like the 2014 White Privilege Conference.

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“The UW system has also hosted extended ‘white privilege’ campaigns advertised by posters featuring white models with racial slogans on their faces,” the Fix reports.

UW-Madison also employs a Bias Response Team to respond to all types of real or perceived bias or hate, from overt hate speech to subtle microaggressions, and reports are on the rise, the Milwaukee Journal Sentinel reports.

And while things like chalkings of Donald Trump campaign slogans on campus have sparked hate investigations in the UW system, the “All White People Are Racist” sweatshirts are considered protected free speech.

“In this case, the individuals involved are exercising their rights to free speech and engaging in a private activity unrelated to their status as students,” campus spokesman John Lucas told the Fix.

Lucas would only repeat that statement when asked to elaborate on the apparent double-standard.

Pickett, however, was happy to explain.

He said that as a UW student he’s come to understand that it’s impossible for black people to be racist because they are not “in power,” and calling someone racist who isn’t is not a racial slur. Black folks can be prejudice against whites, however, because prejudice doesn’t require power, Pickett said.

“I can be prejudice toward a white person, but will my prejudice affect (them) getting an education, a job or access to spaces where I could make policies?” Pickett said. “Black people have not been in that positon of power yet.”

Students have filed hate and bias reports against him, while others have sent him death threats, but he has faced no consequences from the university.

“How can it be hate speech if it’s not a racial slur?” Pickett said, dismissing the notion that his shirts are hurtful. “Being called a racist probably brings back the trauma that you inflicted on a race of people.”

As part of UW’s education program, Pickett will “study teaching methods and gain experience in schools through supervised field placements during a four-semester professional sequence,” meaning he’s shaping the minds of the next generation when he’s not selling his sweatshirts.

“The Fix reached out to the dean of the School of Education, Diana Hess, to inquire as to whether the undergraduate selling the sweatshirts demonizing other races and apparently calling for violence against police officers would be placed in a classroom setting teaching young children. Dean Hess did not reply,” according to the site.

“(Ironically, Hess was hired by the UW School of Education because she wrote a book about why and how teachers should “ensure that all sides of a controversy are presented fairly” in a classroom.)”