SALT LAKE CITY, Utah – If Planned Parenthood has a marketing department, the staff deserves a big raise.

It has managed to convince people across the nation that Planned Parenthood is the only organization capable of delivering certain services, like testing for sexually transmitted diseases or sex education in schools.

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It’s sort of like how millions think a bandage can only be a Band Aid, or a tissue can only be a Kleenex. Any company with that sort of edge in a particular market is bound to make a great deal of money.

That certainly describes Planned Parenthood. The only difference is that much of the money the agency rakes in comes from the federal government and various state governments.

Now some of those dollars are being cut off in certain states, leading some residents to believe that the sky is falling.

Thousands of protesters are expected to converge on the Utah state capitol today to protest a decision by Gov. Gary Herbert to cut off the flow of state funds to Planned Parenthood for programs involving sexually transmitted disease testing and sex education in public schools, according to a report from BBC World Service.

Utah recently became the fifth state to de-fund Planned Parenthood following the release of several videos showing Planned Parenthood officials acknowledging that they sell body parts from aborted fetuses, according to LifeNews.com.

The other states are Arkansas, Alabama, Louisiana and New Hampshire

Here’s the amazing part, which speaks volumes about Planned Parenthood’s very effective marketing strategy:

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Herbert did not announce that there will be no more funding for STD testing or sex education. He simply said it would no longer go to Planned Parenthood.

“The governor has said the money that would have gone to Planned Parenthood will be redirected to 26 health agencies in the state in 49 locations,” the BBC report said.

“We really do care about women’s health, and the idea that women’s health will be shortchanged in this process is not accurate,” Herbert said in a press conference.

Despite that reassurance, the howls of protest continue to pour in from Utah residents who are convinced that only Planned Parenthood can provide critical health services to a vulnerable population.

Britnie Powell, a sixth grade teacher at a Salt Lake City school, was quoted by BBC as saying, “You have students who are learning information that they won’t necessarily get somewhere else. I think we’ll see bigger public health issues come out if teen programs like this lose their funding.”

Jennifer Daily, executive director of the Utah Academy of Family Physicians, added the following:

“To lose a system that’s working, it will lead to more unwanted pregnancies, and more adolescents and young adults with STD’s, and that’s when things get expensive and heartbreaking.”

Even the kids seem convinced that when it comes to sex education, it’s Planned Parenthood or nothing.

“With the information that we’re given, at least we have the chance to protect ourselves,” Salt Lake City high school student Anna Mancera told the BBC.

These folks have somehow become convinced that only Planned Parenthood can competently provide important services, and devastation looms if the money is diverted to other providers.

Many will probably be surprised to learn there are other providers.

That’s effective marketing. The folks responsible for selling the Planned Parenthood brand are clearly masters of their craft.