NORWICH, England – In a bid to “save water,” students are being urged to pee in the shower.

University of East Anglia students Debs Torr and Chris Dobson came up with the “Go with the Flow” campaign to get the “the university’s 15,000 students to take their first wee of the day while having their morning shower,” according to the BBC.

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The duo claims the move could save the university £125,000 a year – or about 200,000 American dollars.

“We’ve done the maths, and this project stands to have a phenomenal impact,” Dobson tells ITV news.

“With 15,000 students at UEA, over a year we would save enough water to fill an Olympic-sized swimming pool 26 times over. Imagine how big an impact it could have if we could get everyone in East Anglia, or even the UK, to change their morning habits.”

While the initiative is not led by the university, it nonetheless endorses it.

A UEA spokeswoman tells the BBC the university supports “students in their efforts in these initiatives and encouraged all forms of enterprising, entrepreneurial and employability activity.”

Dobson said they had taken “advice from a professor and had undertaken online research” about possible health risks for people using communal showers, according to the news service.

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“As long as the water is flowing there is no hygiene risk as urine is sterile but we would encourage that every person using the same shower consents to the challenge and if not that they don’t take part,” he said.

Torr and Dobson are representing the university in the Npower Future Leaders Challenge, which inspires students to come up with an environmental initiative for their campus.

“To encourage people to get on board, Chris and Debs are offering 15 £10 vouchers to people willing to declare on Facebook or Twitter that they wee in the shower, using the hastag ‘#gowiththeflow’,” according to the university website.