MCALLEN, Texas – First lady Michelle Obama’s effort to whip Americans into shape, through federal food restrictions and her Let’s Move! initiative, is now turning its focus to adults.

Since President Obama took office, his wife has focused on using federal bureaucrats to impose food regulations on schools in an effort to combat childhood obesity. It’s a two-pronged effort that involves the National School Lunch Program, as well as physical fitness components supposedly designed to get kids playing more, The Monitor reports.

The McAllen Independent School District in Texas has jumped all-in with the first lady, and was the only district in the nation to gain 100 percent participation from students in Michelle Obama’s Let’s Move! Program.

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But now McAllen officials plan to turn their sights on parents, and plan to host a series of speakers in an attempt to convince then they should do more to trim down and get active.

“It’s one method to expand what we’re trying to do as far as working on obesity down here,” the district’s physical education coordinator Mario Reyna told the news site. “We know it’s all about the adults because they’re the role models.”

“We’re doing as much as we can at the schools,” he said. “We’ve got to focus on a lot of our adult populations in the community.”

The first lecture will feature life coach Carla Ferrer May 28 at the McAllen Public Library at 6 p.m. Ferrer watched her mother die of obesity before shedding 135 pounds about 18 years ago.

“Her doctor, who was also my physician, leaned in and said, ‘this is you in five years,’” Ferrer told The Monitor. “As I watched my mother die, I thought, ‘I don’t want to go out this way.’”

The broader effort to pressure parents and others in the community to shape up is designed to earn further accolades from the federal government. The city won five gold medals through the Let’s Move! Cities, Towns and Counties (LMCTC) initiative by making healthy options available to residents, and city officials now want to earn distinctions through the Let’s Move!’s “all-stars” program, The Monitor reports.

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“We want for our community to have healthier and happier lives,” McAllen city benefits coordinator Jolee Perez told the news site. “In saturating as much of the population with information on our products, we are hoping for retention – and even more, inspiration – to those who hear of what we are doing.”

Perez said that applying for the “all-stars” program will “lead us to new action items for consideration.” In other words, increased involvement in the Let’s Move! program will lead to more advice from the federal government on how local residents should act and eat.

“Only LMCTC sites that have reached gold in all five LMCTC goal areas are eligible to pursue these All-Star Strategies,” according to the federal HealthyCommunitiesHealthyFuture.org site.

Those strategies guide local officials on designing a bicycle friendly community and an active city, creating slow zones near recreation centers or schools, imposing food restrictions for municipal meetings, creating business recognition programs, installing farmers markets, promoting community gardening and developing breast feeding policies, according to the site.